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06 · Concept Tester

Find out which idea wins before you spend on the launch.

Test ad films, packaging, product names, price points and new ideas with real respondents. Monadic and sequential-monadic designs, heatmaps on images, and clear winner scoring so the decision meeting is short.

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test designs
4test designs
on any image
Heatmapson any image
for names and claims
MaxDifffor names and claims
Pack test · Masala chips 150 g
n = 600 · monadic

Pack A · Leaf green

Purchase intent

61%

Winner

Pack B · Sunrise

Purchase intent

74%

Pack C · Midnight

Purchase intent

52%

Pack B beats A and C at 95% confidence · top reason: “looks spicy and fresh”

What's on this part of the wall

01

Ready research designs

Monadic, sequential-monadic and paired-comparison templates with rotation and balanced exposure handled for you.

02

Image heatmaps

Respondents click what they like and dislike on a pack or poster. Clicks become a heatmap with comments attached.

03

Video ad testing

Second-by-second reactions on ad films, with recall, brand linkage and message takeaway questions.

04

Name and claim tests

Rank names and claims with MaxDiff to see which ones are preferred, not only liked.

05

Price sensitivity

Van Westendorp and Gabor-Granger modules to find an acceptable price range.

06

Clear verdicts

Each concept gets a score against your norms, with significance testing between concepts.

How it works

  1. 1

    Upload concepts

    Add images, videos or text concepts and pick a research design.

  2. 2

    Field

    Send to your audience through Panel Reach with quotas per concept cell.

  3. 3

    Decide

    Compare scores, heatmaps and themes from the open-ended reactions.

Good questions

How many concepts can we test at once?

Up to 12 concepts per study on Team plans. Sequential-monadic designs show each respondent a balanced subset.

Can we keep unreleased ads confidential?

Yes. Media can be watermarked, download is disabled, and respondents accept a confidentiality notice before viewing.

More of the platform

1Survey BuilderLogic-driven surveys in English and 12 Indian languages2Panel ReachEmail, WhatsApp, SMS, links and in-store QR codes3AI Insight MinerThemes, sentiment and drivers from open-ended answers4NPS TrackerNPS and CSAT over time, by store, product and region5Interview NotesInterview and focus-group transcripts, tagged and searchable7Insight ReportsShareable reports with charts and quotes

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